People usually discover a hair or beauty salon on Instagram, Google Maps or from a friend. Before they book, most check the website: what do you offer, what does it cost, is your work their style, and how do they book? A good salon website answers all of that in a minute, on a phone, and ends with a booking.
A Book Now button on every page
Most salons already use booking software — Phorest, Fresha, Treatwell, Booksy and others. Your website doesn’t need to replace it. It needs a clear “Book now” button at the top of every page, and on phones a button that stays on screen, going straight to your booking page. Everything else on the site is there to get people to that button.
Services and prices as a proper list
A clear price list is the most-visited part of most salon websites. Group services the way clients think — cuts, colour, treatments, nails, lashes, brows — with a price (or “from” price) and roughly how long each takes. Write it as real text, not a photo of your price board, so it’s easy to read and easy to update.
A gallery of your real work
Clients choose a salon on its work. Show real photos of your cuts, colours, nails or lashes — your own work, in good light, with clients’ permission where they can be identified. A handful of strong photos beats hundreds of similar ones. Link to your Instagram for more.
Your team
If several people work in the salon, a short profile for each — what they specialise in, and a photo — helps clients pick the right person and feel at ease before they walk in.
Opening hours, late nights and walk-ins
Show your hours clearly, including late-night openings and whether you take walk-ins. Keep them the same as your Google Business Profile.
Finding you
Your address with a one-tap Google Maps link, plus anything that genuinely helps: parking, which floor you’re on, or the nearest landmark.
Policies, stated kindly
Say what clients need to know before booking: your cancellation and no-show policy, deposits if you take them, and any patch test needed before colour or lash treatments. Clear, friendly policies prevent awkward conversations later.
Gift vouchers
If your booking software sells gift vouchers online, link to them — especially before Christmas, Mother’s Day and Valentine’s Day. It’s an easy way to make the website earn money while you’re closed.
Reviews
Show a few real reviews and link to your Google reviews. Never invent or edit them; people can tell, and it undoes the trust everything else builds.
Fast and easy on a phone
Most visits come from a phone, often straight from Instagram. Large photos need to be optimised so the site loads quickly, and text and buttons should be easy to use with a thumb.
What to leave out
- Long welcome paragraphs nobody reads
- Stock photos of models who have never been in your salon
- Old prices or a price list hidden in a PDF
- A contact form instead of a direct booking button
Quick checklist
- Book Now button on every page, linked to your booking software
- Services and prices as a clear list
- A gallery of your real work
- Team profiles
- Hours, late nights and walk-ins
- Address and directions
- Cancellation, deposit and patch test policies
- Gift voucher link
- Real reviews
Run a barbershop? See the barbershop website checklist. Want a website that does all of this? A custom salon or barber website is €800 one-time, with managed hosting and care at €30/month — see salon & barber websites or start your website.
Need a hand?
UWRH Digital builds custom websites for Irish businesses: €800 one-time, with managed hosting & care at €30/month.